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Knowledge We strive to empower our customer by providing them with as much knowledge possible so they can fulfill THEIR need and find what THEY want. We deliver this knowledge clearly and in a curated way; unless they're shopping for a shovel, we don't want them digging for information.

Care We focus on serving the desired outcome. We look at what they need, rather than what we want. We care genuinely, not just performative customer service. We are not looking to please but to serve and deliver.

Quality A quality experience is equally important to a good outcome. We want to deliver not just quality products but a quality experience. This is relevant to every step of the customer's journey, from searching to shopping to delivery.

Knowledge We strive to empower our customer by providing them with as much knowledge possible so they can fulfill THEIR need and find what THEY want. We deliver this knowledge clearly and in a curated way; unless they're shopping for a shovel, we don't want them digging for information.

Care We focus on serving the desired outcome. We look at what they need, rather than what we want. We care genuinely, not just performative customer service. We are not looking to please but to serve and deliver.

Quality A quality experience is equally important to a good outcome. We want to deliver not just quality products but a quality experience. This is relevant to every step of the customer's journey, from searching to shopping to delivery.

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