Polaroid was founded in 1937 by Edwin H. Land, initially focusing on polarizing lens technology before introducing the first instant camera in 1948, allowing photos to develop within seconds. The company’s goal was to make photography simple, immediate, and accessible — capturing moments and holding the print in your hand right away.

Today, after changing ownership and adapting to the digital era, Polaroid continues to produce instant cameras, instant film, and portable photo printers, focusing on creativity, physical memories, and a nostalgic shooting experience.